Forget huge milestones in human achievement like the moon landing and the polio vaccine; when an alien race stumbles upon the remains of our once-great civilization eons from now, the Coca-Cola selfie bottle will be seen as our most valuable contribution to the universe.

Created by ad agency Gefen Team, the bottle looks normal until you get to the bottom, where the typical clear plastic vessel has been wedged into a thick red plastic contraption. A raised lip houses the camera itself, while sensors inside the base monitor the angle at which the bottle is being tipped.

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CocaCola Selfies Lifestyle

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