Have you, like us, been clamoring for fuller lips but aren’t really into that whole #KylieJennerChallenge deal? We don’t blame you. We’re more into a natural approach to things, too, and definitely prefer a little help from a perfectly planned optical illusion over injections and gimmicks. But even though our jobs require us to dig deep for unexpected tricks that will satisfy the hottest trends out there, we had failed to find a perfect alternative to making lips truly appear plumper the natural way . . . until now. It turns out what you need to make your pout seem more voluptuous is a touch of an unexpected lip color. The Make Up For Ever education team spilled the secret, when they showed us how a few dots of white lipstick bring the fuller parts of your pout front and center. It’s actually the same technique you would to highlights your cheekbones with a lighter shade (genius!). Here, we relied on new lipsticks from MUFE’s Artist Rouge collection (on sale at Sephora.com on July 22 and on MakeUpForEver.com and in Sephora stores on Aug. 5) to make our model’s lips appear ultrakissable and enviably pillowy. #MakeUpForEver #BeautyHowTo #Exclusive #Makeup #Lipstick