We often think “failure is not an option,” but the truth is that occasional failures are inevitable. Failing at a task, particularly one in which we invested a lot of time and effort, sucks. But with that soul-crushing feeling of defeat comes an unexpectedly beautiful gift: options. When we fail at something, there are a few different ways we can go. A) We quit altogether. B) We try again in the exact same way. C) We learn from our shortfall before moving forward. Of course, C is the best option of those. That’s not just some blind motivational quote either — research has shown that learning from your shortcomings actually does help you succeed later on. As DNews explains, it gets even better than that. Not only does failing help you succeed, but helps you achieve more than you would have if you succeeded the first time. Watch the video and find out why failure can be an option, but only if it’s temporary on the way to future success: Cover image: Shutterstock